Customer Experience in LATAM 2025: What Consumers Expect and How to Respond
By 2025, digitalization in Latin America has reached historic levels. The region now has more than 515 million internet users, representing over 78% internet penetration across the population. In countries such as Mexico and Colombia, adoption exceeds 80%, and WhatsApp remains the dominant messaging app, with daily usage rates above 85% of internet users. This […]
From Intention to Action: How to Structure a Continuous CX Improvement Plan
“We need to improve customer service.”This phrase is repeated in many boardrooms across LATAM, but it rarely turns into a continuous, executable, and measurable strategy. Why? Because improving customer experience (CX) requires more than intention: it needs diagnosis, clear objectives, automation, monitoring, feedback, and above all, a methodological approach. This blog doesn’t just explain why […]