WhatsApp Ads: The New Era of Conversational Marketing for Businesses
WhatsApp Enters the Advertising Space in 2025 WhatsApp ads mark a turning point for conversational marketing in LATAM. In June 2025, Meta officially began rolling out advertising within the app, transforming the region’s most-used messaging channel into a powerful conversion tool. With more than 2.5 billion active users, WhatsApp is already the preferred channel for […]
What Is a Virtual Agent?
The way companies in LATAM manage customer experience (CX) is changing rapidly. Customers demand immediacy, operations require efficiency, and teams aim to reduce operational workload without losing quality. In this new scenario, virtual agents emerge as a key solution to meet these demands without sacrificing personalization or control. What Is a Virtual Agent? A virtual […]