Peak Season Checklist: How to Prepare Your Customer Service
Peak season can be a decisive moment for any online supermarket. November and December, driven by events like Black Friday, Christmas, and year-end shopping, bring a significant increase in sales—but also in customer expectations. Preparing your customer service for this demand is not optional: it’s a strategic necessity. This checklist will help you ensure a […]
WhatsApp Ads: The New Era of Conversational Marketing for Businesses
WhatsApp Enters the Advertising Space in 2025 WhatsApp ads mark a turning point for conversational marketing in LATAM. In June 2025, Meta officially began rolling out advertising within the app, transforming the region’s most-used messaging channel into a powerful conversion tool. With more than 2.5 billion active users, WhatsApp is already the preferred channel for […]